How the UK Amazon Quick User Group grew in 2026

The Amazon Quick User Group – United Kingdom is a community of Amazon Quick users in the United Kingdom who meet quarterly to exchange knowledge, share best practices, learn through hands-on sessions, and discuss their experiences using the service. These user groups function as collaborative forums where members learn, connect, and innovate together.

Whether you’re already using Amazon Quick or just getting started, we’d love for you to join the UK Amazon Quick User Group and become part of a growing community that’s redefining how organizations make decisions with data. In this post, we’re thrilled to share our 2026 yearly roundup, highlighting all three quarterly meetups that have taken place since the group’s launch and the momentum that has followed. The events drew more than 150 attendees, and the energy in the room, fueled by agentic AI and the potential of Amazon Quick, was clear. Across industries, customers are using Amazon Quick to turn data chaos into faster decisions, higher satisfaction, and scalable growth. Their work spans real-time incident management, eliminating dashboard sprawl with governed data layers, and automating most support workflows with AI.

The UK Amazon Quick User Group is a local community of Amazon Quick users who come together quarterly to share knowledge, best practices, and experiences with the service. Amazon Quick user groups serve as collaborative forums where members can:

The Amazon Quick User Group UK runs on a set structure: an introduction, a product update, customer stories, a hands-on workshop, and a feedback session. But we’ve been adjusting it every quarter. Early on, we had the “What’s New with Quick” segment right after customer stories, and it broke the flow. People were engaged with how a real company was using the product, then we’d switch to feature announcements. We moved “What’s New” so the customer stories lead straight into the workshop, and the difference was noticeable. For Q3, we added an interactive quiz to get more back-and-forth going in the room. Attendees also called out the overall format and pacing, and the chance to meet new people. As one first-time attendee put it, “the networking opportunities were excellent… I thoroughly enjoyed the day!”.

At least one customer shares how they use Amazon Quick at each event. Across three events, we’ve had Carsa, Arriva, Propulse Lab, and a few other customers on stage. After the very first event, one of the clearest pieces of feedback was that people wanted more customer speakers. That told us we were on the right track. The sessions work because the audience is hearing from peers who face similar problems, not from someone trying to sell them something. The impact goes beyond the event itself. Attendees said the customer stories showed them new ways to use the tools and started useful discussions about return on investment (ROI). One attendee told us a customer session “has already prompted a lot of conversation internally” at their organization.

The use cases vary widely, and that’s exactly the point. Rather than presenting a single vision for Amazon Quick, practitioners show what they’ve tried against real business problems, from governed analytics and frontline reporting to automation and AI. That shifts the conversation in the room. Attendees ask direct questions about implementation, adoption, and what didn’t work. Speakers share the practical lessons behind the finished solution. People leave with ideas they can apply to their own organizations, not just another customer story.

“The Quick Community is about learning together and building connections. It’s where users at any skill level can find help, learn something new, and meet others. What I love most about the Quick Community is how genuinely helpful everyone is. It’s a place that reveals possibilities you wouldn’t have thought to explore on your own, where you stumble into people working on projects and use cases, you’d never even think to ask about, and suddenly your world gets a whole lot bigger.”

The format has shifted each quarter. Q1 leaned more on introductions and demos because the group was meeting for the first time. By Q2, we added an icebreaker quiz, and ran a focused workshop on Quick Flows and automation. For Q3 we brought in a specialist panel, a group quiz, and a networking slot at the end. That last one came about because people were already staying behind to talk after the close, so we stopped packing up around them and put it in the schedule.

Q3 brought the conversation further into automation and agentic workflows. Propulse Lab , a Swiss operating system for B2C subscription businesses, was handling 1 million support tickets a year. Their teams were stuck firefighting instead of driving growth. After deploying a multi-agent AI pipeline in Amazon Quick Automate, built from their best past customer service interactions, they cut request handling from 7 minutes to 70 seconds. The pipeline also automated 80 percent of routine workflows.

“What was once a cost centre became a growth engine – their product managers now own the entire system without writing a single line of code, and their support teams focus on proactive, revenue-driving conversations instead.”

Over three quarterly meetups this year, the UK community spent real time with Amazon Quick. Not slide decks about it, actual time building with it. People created Amazon Quick custom chat agents for their teams without writing code. They tried Amazon Quick Desktop running on their own laptops, connected to local files and using a connector to access Outlook. They also used Amazon Quick Apps to turn a plain-language description into a working web application. The workshops had attendees automating processes with Amazon Quick Flows and Amazon Quick Automate , while Amazon Quick Research showed how it significantly cuts down the time spent on research. The Amazon Quick chat agent tied it together, an assistant that connects to tools, data and takes actions on your behalf. Every quarter, the sessions got more practical and the questions from the room got sharper.

All three events were held at the Amazon UK Corporate Office in Shoreditch, London. By 9:45 AM, the room is already buzzing. People reconnect over coffee, swap updates from the last quarter, and newcomers get pulled into conversations before the day even officially begins.

From there, the energy carries through the full agenda: customers share real stories about what they’ve built with Amazon Quick, product leads walk through the latest updates, and panels spark the kind of back-and-forth you don’t get from a webinar. The 75-minute hands-on workshop is where it really comes alive, with attendees rolling up their sleeves in provisioned sandbox accounts and experimenting together. By the time we close with a feedback session, the room feels more like a working group than an audience.